INMA: International News Media Association
2 days ago · The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and ...
6 Emerging GenAI Trends for Media to Watch in 2025
What the news media industry has learned about generative AI in 2024 is the focus of this report. In this end-of-year report, INMA reviews what we've discovered and what we can expect in 2025, identifying 6 trends to look out for: personalisation, advertising and subscriptions, humans become digital, products get conversational, editors become the last gate, and finding the needle in a …
INMA Master Class: Building Direct Audience
With announcements from OpenAI, Google, and Apple, it is becoming clearer that their AI products are positioning themselves for closer relationships with consumers, and publishers' top-of-funnel for discovery is changing.
INMA: Trustworthiness, contextual relevance stand out for winning ...
Dec 27, 2024 · A stunning backdrop, shiny trophies, fantastic company, and some outstanding news brand advertising — it could only be the Newsworks Awards.. Our yearly awards returned in December to the 12th Knot rooftop bar on the banks of London’s River Thames to celebrate another year of top advertising achievement of multi-platform news brands.
The Playbook for GenAI in the News Media Business
The playbook for generative AI in the news media business is the focus of this INMA Generative AI Initiative Webinar, featuring: Justin Kosslyn, an AI consultant who was previously Director of News Ecosystem products at Google and has also been head of digital products at TED conferences. Lukas Görög, an AI …
INMA: Webinar - Creating a Brand Identity to Stand Out
How to create a brand identity across news products to stand out amid a sea of diverse content is the focus of an INMA Product & Tech Initiative Webinar. Trust and identity are key factors of why consumers choose your brand. Building habits on your properties while sharing on other platforms is key to the success of any …
South Asia News Media Festival 2025 - inma.org
The INMA South Asia News Media Festival is association's signature regional news media conference and study tour for leaders and news media executives looking to benchmark against the best, gain practical insights and learn from successful strategies in a fast-changing market.
INMA Asia/Pacific News Media Summit 2025
About the E-Summit: This free Asia Pacific news media summit attempts to capture and surface the diversity in approaches to the news industry building for impactful and sustainable journalism as disruption becomes a norm.
Aspirations and Inspirations: What News Media Will Achieve in 2025
In a kickoff to 2025, join INMA President Gert Ysebaert for an interactive Webinar that will look at the priorities facing news media over the next 12 months. Gert is CEO of Belgium-based Mediahuis, one of the fastest-growing media companies in Europe. The hour-long scene-setting interview will be in conversation with INMA CEO …
INMA: 2024 taught the industry 4 key learnings about newsroom ...
Dec 18, 2024 · I n 2024, INMA changed the name of its Newsroom Initiative to Newsroom Transformation Initiative, and during Monday’s Town Hall, Initiative Lead Amalie Nash looked at what it has learned over the past 12 months and what to expect in the coming year.. Newsroom transformation, she explained, is about how to become more audience centric and customer focused and “understand what it is that ...