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The NFL's new broadcast rights deals: Billions of dollars, evolving ...
Mar 23, 2021 · In the wake of the NFL unveiling US$110 billion worth of new broadcast rights contracts, SportsPro speaks to Patrick Crakes, a media strategist and former senior Fox executive, to get his thoughts ...
Inside BT Sport and Eurosport’s merger: What the deal means, …
May 30, 2022 · BT Sport and Warner Bros Discovery have agreed to combine their UK sports broadcasting operations. SportsPro takes a closer look at the deal and speaks to those involved.
UFC agrees exclusive Migu deal for Chinese media distribution
Feb 24, 2021 · UFC says its China fanbase has grown to more than 173.8m. The Ultimate Fighting Championship (UFC) has struck a multi-year content deal with Migu, which sees the streaming subsidiary of China ...
Assessing the World’s 50 Most Marketed Brands - SportsPro
According to Hookit’s data, the 50 Most Marketed Brands received more than US$3 billion in combined sponsorship value via social media. Incredibly, that figure represents 49 per cent of the ...
In depth with John Skipper part one: Joining DAZN and the …
Associated for years with one of the titans of traditional sports media as president of ESPN, John Skipper has struck out in a new direction as executive chairman of global OTT frontrunner DAZN ...
The rise and fall of BioSteel, the brand that took on the sports …
Sep 21, 2023 · Interestingly, BioSteel’s first-quarter revenue for fiscal 2024 was up 137 per cent year-over-year to CAN$32.5 million (US$24.2 million). Getting there, though, had come at a cost and the brand ...
WNBA ‘expected to lose’ US$50m in 2024 despite surging interest
Jun 14, 2024 · The Women’s National Basketball Association (WNBA) is reportedly set to see losses rise to around US$50 million this year despite a record-breaking start to its 2024 season. The North American ...
Events from November 20 – 20 March 2025 - SportsPro
SportsPro AI USA. 20 March 2025 - 21 March 2025. As sport continues to be under pressure to evolve, there's one technology that has the chance to enable that evolution: artificial intelligence ...
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The latest in news across the sports industry covering Broadcast & OTT, Finance and Investment, Major Events, Sponsorship and Marketing and Technology.