Social Samosa
3 days ago · By Pranali Tawte. Jul 19, 2024 20:05 IST 5 Min read. Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies.
Brand Saga: Lux, the brand that pioneered celebrity endorsements
Sep 30, 2020 · The Lux Saga. An extract from Sabeena Gadihoke’s blog traces the origin of ‘Lux romancing Indian cinema stars’. During the early 40s, the strong presence of a fast-evolving local film industry enabled a different trajectory for Lux in countries like India and China that began to use their own actresses instead of Hollywood stars.
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
Dec 5, 2023 · Here are the top 50 Indian ad campaigns of 2023 in no particular order: Cadbury Celebrations - #MyBirthdaySong. 5 Star - Nothing University. Happydent - Sign to Smile. CRED - Fills most voids ft. Zeenat Aman. Black & Decker - #ScrewItUp. Colgate - Paste Hi Nahi, Daanton Ka Poshan! Capri Loans - Farz Nibhaatey Hain.
It's been 10 years and we can't get enough of you! - SocialSamosa
Nov 30, 2021 · Though a lot has changed in these 10 years; what started as a blog to report Social Media is now a network of publications. But, in retrospect, everything is still the same. The nature of our interactions or the medium of communication might have changed, but we still get excited to hear from you. We say we love engaging with you and we mean it ...
Agency Feature: Walnut Folks - SocialSamosa
Jun 6, 2019 · well-balanced mix of the two. Walnut Folks is a holistic growth. driven marketing agency with expertise in data, design, and technology. With. over 8+ years of experience in entrepreneurship, and working with the biggest. agencies, the founding team hails from the most reputed institutes of the. country.
Our mission is to entertain Gen-Z and Gen-Y: Slayy Point
Dec 31, 2019 · Our brand name was based on a cricket fielding position but had to be modified to Slayy Point to fit our new genre of satirical comedy. It doesn’t actually have a deep meaning. Our mission statement. Our mission is to mainly entertain Gen-Z and Gen-Y youngsters who are tech-savvy digital citizens who are always open to new brands, apps ...
Brand Saga: The advertising journey of the Biscuit with a Smile
Feb 3, 2021 · Britannia Good Day Advertising Journey. ‘Glucose’ biscuits were the talk of the town in the late 70s and Britannia too joined the bandwagon with the launch of Glucose-D, which was then endorsed by the late Amjad Khan. Khan was roped in as the face of the brand just after the release of Sholay and his character, the iconic villain, Gabbar ...
Brand Saga: Reliving Santoor's 35 years of defining ageless beauty
Jul 22, 2020 · In the late 80s, Santoor advertising journey focused on the efficiency of its two product components – sandal and turmeric, conveying their skin benefits to ladies to establish the brand salience. Later it got shifted to highlighting the functional benefits of the soap- glowing skin and how it is good for getting softer and smoother skin.
#BrandSaga: Nokia- A resounding success story of ... - SocialSamosa
Mar 20, 2019 · The first phone call on a cellphone in India was made on a Nokia handset through Nokia network in July 1995 when Jyoti Basu, the then CM of West Bengal Chief had ringed then Union Telecom Minister Sukhram in New Delhi. "My first phone was a Nokia phone. This was when making a call cost Rs. 16, and was a privilege.
Brand Saga: Taking a trip down the memory lane with
Sep 2, 2020 · In words of marketing evangelist Harish B via his blog, Boomer is also touted to have revived the chewing gum market in India and in 2000 became the single largest brand in the segment with a market share of over 40%.. Donning the competitive spirit, Boomer took on Cadbury's éclairs by launching Boomer Gumlairs – a combination of bubblegum and chocolate- …