Electric vehicle adoption is accelerating in Australia, with 15% of car buyers planning to purchase an EV within the next 12 ...

September typically brings changes in viewing habits of video content on TV screens which are primarily attributed to ...

Amazon Prime Video exhibits the highest monthly growth among streaming platforms, boosted by NFL Thursday Night ...

The media industry faces several hurdles in implementing advanced audience targeting. Hear Mainak Mazumdar, Chief Research ...

Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to ...

NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, according to Nielsen. The first and only VP ...

Sydney – September 30, 2024 – Nielsen’s latest Advanced Audiences data, powered by Consumer & Media View (CMV), shows podcast listenership in Australia has never been stronger, with older Aussies ...

During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for 22.5% of TV viewing. In addition, MAX joins the ranking this month, increasing ...

NBCU achieves 13.4% of TV, largest share by a media company since tracking began in November 2023. NBC broadcast affiliates, USA Network and Peacock each notch over 30% monthly growth. NEW YORK – ...

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