Agencies (and even clients) bang on about storytelling these days, recognising that most consumers are bored stiff by the endless battery of cheap online ads on which they (clients) spend nearly all ...

Why are luxury ads so tricky? Because the usual marketing playbook—solving consumer insights — just doesn’t cut it. Luxury isn’t about what you need; it’s about what you want. It’s emotional. It’s ...

Nationwide out of New Commercial Arts (account conflict with new owner Ogilvy's Lloyds CRM business) and Starbucks US creative from WPP to Anomaly before they'd really started. Now Barclays, 23 years ...

What does 2025 have in store for the world of advertising and marketing? Among the many AI-focused predictions, agency ...

MAA has more than 40,000 visits a month - from the obvious centres London, NYC and the West Coast to everywhere in Europe; ...

This one won the Christmas prize, a stroke of genius from Orchard Creative to enlist book stalwart 'Where's Wally?' Wally ...

Depending on how you spent your Christmas Day, you may well have renewed your acquaintance with a hapless inventor, his ...

Who d'a believed it? Chicken can be cool? But that's what KFC and agency Mother are achieving in the UK, repositioning the ...

Heineken has sensibly been at the forefront of the zero-alcohol drink market, and with agency Le Pub has been embracing the idea that it might be a good idea for the brand to “normalise” the ...

Leading biscuit brand McVitie’s and the London based creative agency To Boldly Go have won Ocean Outdoor’s inaugural Digital ...

The best laid plans of agency holding companies can come unstuck with the appointment of a new CMO and WPP finds itself in ...

Newish AMV BBDO CEO Xavier Rees, former CEO of Havas London and before that senior at adam&eveDDB, has made a big move in ...