With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

From startups recruiting generalists to corporates hiring specialist expertise, marketing teams may differ by size or ...

Celebrating its 50th anniversary, Baileys is looking to drive salience despite being one of the most well-loved spirits ...

Jane Stiller and Neil Mortensen have helped turn the relationship between marketing and insights into one that is driving ...

We end the year with the inaugural Marketing Week podcast quiz and a look back at the biggest stories of 2024.