Nirav Dalal has joined Yes Bank as Country Head – Financial Markets. The company announced Dalal’s appointment through a LinkedIn post. Dalal comes with an extensive background encompasses both ...

IndiGo and Spotify have partnered to launch 6E Shuffle. As a value add, IndiGo and Spotify are also offering customers, booking and travelling directly with IndiGo, 4 months of complimentary Spotify ...

Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the social media mandate for Home Centre. The ...

Way2News has announced the appointment of Mansi Shah as Region Head – West. With over 18 years of experience in media and advertising sales, Mansi will be instrumental in spearheading the company's ...

In this article, let’s decode the importance of customer loyalty in marketing, the types of loyalty programs that work well with customers and more ...

The current Prime membership fee will remain unchanged for those opting for ads, while pricing details for the ad-free version are yet to be disclosed ...

Creators say that treading carefully with cringe, but relatable content, has attracted deals with big brands while increasing ...

Offshore gambling companies are increasingly targeting Indian audiences through digital media and creating surrogates via ...

As per industry data, there is an over 19% YoY increase in the hiring of marketing heads with most holding dual responsibilities ...

Industry insiders say consulting agencies could be causing the delays by conducting multiple negotiation rounds in pursuit of better deals ...

Among the key names on the list are Amazon Prime Video, ONDC, Raymond, Ramraj Cotton, Tim Hortons, Lijjat Papad, Zupee and ...

Parag Milk Foods Ltd has announced the launch of its festive campaign featuring a new Television Commercial (TVC) and Digital ...