But for spirits brands and retailers who often see sales drop during the period, the trend presents them with a sobering ...

“Experimentation at scale” is on the wishlist of Julianna Richter, global CEO of Ogilvy PR, Social and Influence.

As a result, YouTube is reshaping how audiences engage with audio content. No longer confined to traditional audio formats, ...

The ritual of drinking milk of any kind usually doesn’t elicit the urge to burst into song, but Silk’s new spots filled with ...

The protein snackmaker launched its latest campaign, The B.S. Blocker, with an intent to keep its audience honest and ...

Canela Media announced this morning the appointment of Philippe Guelton as its global president, a newly created position at the company.

Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...

When PR people become the headline, it’s a sign that something has gone terribly wrong, The Aspen Group’s comms SVP Jennifer George wrote in a LinkedIn post in late December. George’s statement was in ...

In reality, it is going to take years for anything material to happen off the back of this ruling. Google is expected to ...

Golin’s corporate reputation trends 2025 report was compiled with insights from more than a dozen experts in the U.S. and ...

Some winners of the agency categories included Curiosity for Corporate Communications/Marketing Team 2024, Assembly for Media ...

The game has changed and marketers can no longer rely solely on media targeting signals. Now, the creative itself is the ...