Mexico’s largest soccer team, Club America, has signed a multi-year partnership with Adidas AG, bringing its contract with ...
Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to ...
Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt Damon and Ben Affleck 2023 film ‘’Air.’’ Collaborating with Emmy-winning ...
After decades of competitors copying and eroding Adidas’s brand positioning, the company did the impossible with a new ...
Nike Inc. unveiled a sneaker in collaboration with jeweler Tiffany & Co. It was a symbol of former Chief Executive Officer ...
With the emergence of premium running brands like On and Hoka, it might seem like you'll have to drop over $100 for reliable ...
Kanye throws shade at Nike as Kim Kardashian announces her new partnership with the brand. Discover the details behind this ...
Looking for new golf shoes in 2025? These are Golfweek's favorite golf shoes from brands like Nike, Adidas, FootJoy, New Balance, Jordan and more.
A new Liverpool kit leak has revealed a striking pink Adidas design for 2025/26. The German company is expected to take over ...
Adidas and Stella McCartney are putting their own spin on modular dressing with their new spring/summer 2025 collection.
Nike (NKE, Financial) partners with Kim Kardashian's SKIMS to launch an exclusive collection targeting the athleisure market.