The explosive growth of women's sports, now a billion-dollar industry, highlights a groundbreaking shift as the sector ...

Nike is expected to post its steepest revenue decline in nearly five years in its quarterly results on Thursday, as its new ...

The 2024 season saw some amazing performances and storylines that will go down in history. The world saw Angel Reese make ...

After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...

Brink did that again when she shared an Instagram story on Wednesday, March 12, which showed the 6'4" forward rocking an all black military fit. To top it off, Brink wore a thin pair of black framed ...

Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV ...

NikeSKIMS, the first co-created brand between Nike and an external company, launches this spring. Merging Nike’s sport technology with SKIMS’ form-enhancing designs, the collaboration aims to redefine ...

The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

From NCAA basketball, lacrosse, and gymnastics to U.S. Open tennis and the WNBA, women’s sports have emerged as a potent ...

Noa Dalzell is a senior writer covering the WNBA and all of women's basketball for Breakaway, SB Nation's women's sports vertical, as well as the Celtics for CelticsBlog. This story is part of a ...

From Angel Reese to Skylar Diggins-Smith and A’ja Wilson to Brittney Griner, these 10 WNBA athletes catch our attention with their fabulous fashion.