Attest, a New York-based consumer research platform, has published research on how Americans plan to tune-in to Super Bowl ...

But in an era of fragmented attention spans and evolving viewing habits, brands don't need a seven-figure ad buy to ...

After last year's Super Bowl set an all-time viewership record, this year's game between the Chiefs and Eagles could break it ...

He hoped that Kendrick Lamar would maximize the moment. He is set to perform at Super Bowl LIX, airing on FOX on February 9, ...

Legal expert, Steve Kuncewicz, has issued a warning to Kendrick Lamar ahead of his Super Bowl halftime show over his Drake ...

Since Roc Nation’s partnership with the N.F.L., hip-hop stars like Snoop Dogg and Kendrick Lamar have been center stage at ...

Super Bowl broadcasting is uncharted territory for Brady. Sunday's game will be far and away the biggest of the 21 games he ...

Humorous ads of course are in, but certain messaging isn’t wanted on Super Bowl night, according to a recent Harris Poll.

"Football is the No. 1 sport among women in the U.S., and we keep growing," says Marissa Solis of the NFL, who credits Swift ...

Super Bowl 59 is getting closer. Here are our three must-bet Chiefs and Eagles player props for Super Bowl Sunday in New Orleans.

Colin Cowherd was forced to leave his own sports talk show on Monday but won't be missing for long during Super Bowl week.

The stage is certainly set for what should be an exciting game and an excellent halftime show. At this point, expect Taylor Swift to simply sit this one out as Patrick Mahomes suggests. Still, there’s ...