The moves are a “part of the Bold New Chapter strategy, which was announced in February 2024,” the company said.

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Under pressure from previous investors, Macy’s sold its San Francisco men’s store for $250 million, its Minneapolis flagship for $59 million, a portion of its Chicago Loop flagship for $27 ...

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suggesting the nameplate hasn’t caught on with men. Then there’s the beauty specialty Bluemercury chain. Macy’s acquired Bluemercury for $210 million in 2015 when it had 60 specialty stores.