JCPenney is doubling down on its reinvention efforts. Fresh off naming Mischief @ No Fixed Address as its new creative agency – an indication of its bold ambitions for modernizing the brand – the ...
It remains to be seen if merchandise bearing the names of brands like Aeropostale, Eddie Bauer and Nautica, all now aligned with JCPenney, will make their way into JCPenney stores.
The executive will mine the brand's deep heritage as he looks to expand wholesale and its international presence.
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