From FedEx's famous 'negative space arrow' to the 'A - Z smile' of the Amazon wordmark, it's the double-take-worthy details ...

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While the 1910s were known as the Turbulent Decade, the 1920s were in many ways their mirror image. What was later dubbed the ...

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The new logo is intended to cleverly combine the initials IDW, taking the tops of the letters 'ID' and the bottom of a 'W'.

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