Mastercard’s sales team used to inundate marketing with requests for “pretty pictures” but the brand’s B2B marketing lead has ...

Procter & Gamble’s chief financial officer hailed the company’s pipeline for innovation, expressing confidence that this ...

Monthly series The Lowdown is free and exclusive to subscribers. The first episode will focus on planning and budgeting.

Nestlé is an interesting case study. Its recently installed CEO, Laurent Freixe, who took over in August, has been on the ...

The London Stock Exchange Group went on a transformation journey to simplify and refine its brand architecture and message ...

From doing more with less to making the case for brand investment when short-term measures feel critical, B2B marketers share ...

Almost a fifth of brands anticipate job cuts in 2024’s final quarter, according to exclusive IPA Bellwether data.

The team at Johnnie Walker takes its guardianship of the brand very seriously, thinking carefully about what it has inherited ...

Marketing Week’s Festival of Marketing is an unmissable event in the industry calendar, an unrivalled source of knowledge to ...

The KitKat owner is investing “across [its] value proposition”, including increasing advertising spend, to win with consumers ...

Poundland has launched Poundland Perks as it looks to reward loyalty and gain a better understanding of customers.

The decision to hire a CMO on a fractional or interim basis might align with an organisation’s needs, but how does this ...