Public Relations - More than one-fourth of public relations and communications professionals say they are already using ...

Learn how B2B brands can stand out with SMS marketing by employing personalization and omnichannel strategies to boost ...

Use data to drive decisions. Beyond reporting, use the data you collect to drive strategic decisions. If certain campaigns or ...

Artificial Intelligence - Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, ...

Will Apple tabbed email inbox affect marketing campaigns? Learn why promotions tabs aren't a serious threat and how to ...

The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...

The modern Internet is a mixed bag. It can be a source of wonder, a provider of information, an entertainer, a time waster, and sadly sometimes a dangerous place—especially for the young or vulnerable ...

Recently, major artificial intelligence (AI) programs have made waves. And although ChatGPT has garnered the most headlines, other AI tools are quietly reaching independent content creators and brands ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

What is the most highly rated social app in various countries around the world? To find out, researchers at Mailsuite examined the global ratings of 1,493 popular apps. An infographic (below) covers ...