With the TikTok ban potentially taking effect in Q1 2025, marketers are on the lookout for alternatives if the company's ...

Singapore-based ride platform TADA has tapped digital marketing agency XGATE to drive expansion in Hong Kong. TADA’s ...

As we near the end of 2024, Google’s Year in Search has revealed the most trending topics that captivated Hong Kong throughout the year, including "US Elections", Gen Z terms such as "SLDPK ...

The technology marketing landscape is undergoing profound change, which presents new challenges and opportunities. As the industry reaches critical inflection points, tech marketers must rise as ...

And just like that, 2024 is coming to a wrap. As we approach the end of 2024, we at MARKETING-INTERACTIVE want to extend our heartfelt gratitude to each and every one of you for your unwavering ...

In the year of 2024, Singaporeans were searching for sporting events, Taylor Swift and the latest toy craze - Labubu. This is according to tech giant Google's Year in Search 2024 list. The lists ...

Fake out of home (FOOH) ads have become the industry's new favourite plaything throughout 2024 as we see increased use of augmented reality (AR), virtual reality (VR) and artificial intelligence (AI).

Sam Way has stepped down from The Coca-Cola Company after 11 years, according to Way's LinkedIn page. "After more than a decade, it’s the right time for me to pause and reset with my family back ...

Spare cash management platform Chocolate Finance recently took to the streets of Singapore with a tattooed pink Santa to deliver happiness and to 'make life richer'. Earlier this week, pink Santa ...

This post is sponsored by Qualtrics. In 2025, delivering exceptional customer experiences (CX) will be the difference between growth and decline. As consumers tighten their spending after poor ...

Audio streaming and media service provider Spotify has been slammed by consumers after the release of the company's highly-anticipated annual campaign, Wrapped. Unlike the previous years, this ...