WPP announced yesterday that AKQA Group CEO Ajaz Ahmed has resigned from the agency he founded in 1994. It’s a significant ...

Rideshare company Lyft is putting tire rubber to the road in terms of communicating the importance of voting in the 2024 ...

Changes driven by algorithms, artificial intelligence, and the new dimensions of consumer engagement are expected to shape ...

The panel was moderated by Cindy Gallop, Mildenhall’s former employer at BBH who he credited with helping him come out as gay ...

The tool will connect across the entire Interpublic portfolio, which includes IPG, performance marketing agency Kinesso, and media agency UM among others. Interact is available and being utilised ...

It’s Wednesday night and TikTok stars Dean (@itsdeaann) and Parker (@parkergetajob) have been engaging in a live debate on the platform for 40 minutes. The text behind them reads, “I’m voting for ...

How: Jif is challenging consumers to be among the first 1,300 people to text the word “peanut” to 1-855-PEANUTZ 1,300 times in order to win a free jar of peanut butter. It’s a simple, interactive ...

Arthur Sadoun has set the record straight about the use of “black box” principal trading in the US following WPP chief ...

TikTok approved four out of eight advertisements containing false election claims submitted by advocacy organization Global ...

The European Commission has ruled that Elon Musk’s X will be excluded from its Digital Markets Act (DMA) as it is not ...

Semrush, a software as a service (SaaS) platform, has acquired Third Door Media –the parent company of industry news brands ...

The evolution of Interpublic’s data and tech engine marks a strategic leap, setting a new industry standard for integrated ...