WPP announced yesterday that AKQA Group CEO Ajaz Ahmed has resigned from the agency he founded in 1994. It’s a significant ...

The tool will connect across the entire Interpublic portfolio, which includes IPG, performance marketing agency Kinesso, and media agency UM among others. Interact is available and being utilised ...

It’s Wednesday night and TikTok stars Dean (@itsdeaann) and Parker (@parkergetajob) have been engaging in a live debate on the platform for 40 minutes. The text behind them reads, “I’m voting for ...

Rideshare company Lyft is putting tire rubber to the road in terms of communicating the importance of voting in the 2024 ...

Changes driven by algorithms, artificial intelligence, and the new dimensions of consumer engagement are expected to shape ...