Reliance Industries Set To Disrupt Beverage Market
Campa Cola disrupts market with aggressive pricing, forcing us to cut prices: TCPL CEO
The revenue from the ready-to-drink business of TCPL, the Tata Group FMCG arm, declined 11% to Rs 154 crore in the September quarter owing to "competitive pricing action," said Sunil D'Souza during th
Campa Cola Returns: Reliance Industries Set To Disrupt Beverage Market
Reliance's pricing strategy has been key to its massive success, prompting companies like Tata to rethink their tactics.
Mukesh Ambani set to revive Campa Cola, Big Challenge for Coca Cola and Pepsi as Reliance Industries plans to offer at Rs
Reliance's pricing strategy has always played a pivotal in company’s grand success and forced brands like Tata to reconsider their game plan.
Mukesh Ambani's BIG Move To Challenge Coca-Cola And PepsiCo? Reliance's Campa Cola Is Back - All Details
Mukesh Ambani-led Reliance Industries is set to shake up India’s Rs 38,000-crore beverage industry with the relaunch of Campa Cola. Once a popular brand in the 70s and 80s, Campa Cola is making a comeback with competitive pricing and strategic collaborations with kirana stores and small retailers.
Campa Cola's comeback: How Reliance is shaking up India's drink market
India's $4.6 billion soft drink market has long been dominated by Coca-Cola and PepsiCo, but Reliance's entry is now causing a stir
Another masterstroke by Mukesh Ambani, set to disrupt some big companies, Reliance gets ready to…
Through its fast-moving consumer goods sector - Reliance Consumer Products Ltd (RCPL) – Mukesh Ambani’s Reliance Industries is revolutionising the soft drink industry in India by relaunching Campa Cola.
Big move by Mukesh Ambani as Reliance Industries to revive Campa Cola, plans to disrupt...
The Mukesh Ambani-owned company is also planning to implement a pricing strategy and higher margins for retailers.
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Campa Cola's pricing forces Tata Consumer to blink
Tata Consumer Product Ltd (TCPL) revenue from its ready-to-drink business declined 11 per cent in the September quarter owing ...
Campa Cola's aggressive pricing forces Tata Consumer to revise rates
Tata Consumer Products Ltd (TCPL) beverage business got a hit from the aggressive pricing from rival Campa Cola, forcing it ...
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Campa Cola Forces Tata Consumer to Lower Prices
Campa Cola's aggressive pricing strategy has forced Tata Consumer Products to reduce prices on its Tata Gluco Plus beverage, ...
Mukesh Ambani's brand forces Tata Group company to reduce its product price, revenue hit by...
Reliance acquired this brand from a Pure company in August 2022 for Rs 22 crore.