Starbucks will cut its ‘overly complex’ menu by a third
While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long lines, reports CNN. Niccol said a smaller menu will help Starbucks “be more ...
Did Starbucks change its name?
Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...
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Starbucks Just Brought Back Its Free Refills and Other Popular Perks
When do Starbucks free refills return? Starbucks dropped the good news this week and brought back its free refills for ...
Starbucks says it will reduce its food and beverage menu by 30% by the end of 2025
Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse ...
11 National Croissant Day deals for butter savings on breakfast
To celebrate National Croissant Day, Cheddar’s Scratch Kitchen has a special deal on a Croissant Comfort Kit. For $25 (plus ...
Starbucks announces cuts will be made to the menu before the end of the fiscal year
At the time of publication, Starbucks has not shared any information on which items will be removed from their menu. The ...
Starbucks Cutting 30% of Its Menu as Sales Keep Dropping
Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...
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Brian Niccol wants to double Starbucks’ US footprint
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.