Note the little psychological trick that Amazon did (above) with the left bezel on the new Kindle Scribe. It's now two colors, making the border of the

I've been a stranger to Kindle devices for as long as they have been available. However, the new Colorsoft model might change that.

The Kindle series now consists of four models: the first-ever coloured Kindle, a reimagined Kindle Scribe, the fastest Kindle Paperwhite yet, and a new entry-level Kindle. The new entry-level Kindle comes in a new Matcha colour with a price tag of $109.