The Future of Sports Sponsorship: 6 Breakthrough Campaigns to Expect in 2024
The future of sports sponsorship looks bright, with creativity, inclusivity, and technology leading the charge.
Sports Illustrated6d
BOS Nation FC is the Newest NWSL Expansion Team
BOS Nation is set to begin play in the 2026 NWSL season as the 15th team in league history. While most North American clubs simply have a city name followed by 'FC,' 'SC' or 'United,' the Boston ...
The New York Times5d
Linehan: Boston NWSL club misses the mark with BOS Nation FC and marketing campaign
The Boston Breakers didn’t die for this. Six years after the Breakers, the previous attempt at an NWSL club in Boston was shuttered, its players scattered via a dispersal draft, and a history ...
USA Today6d
NWSL's Boston expansion team has the weirdest name
But is Bos Nation Football Club the best thing someone could come up with? Have you no shame, NWSL? The league might not be ashamed because Bos Nation recently released a WILD introduction video ...
Chicago Tribune4d
Sale of NWSL’s San Diego Wave for $113M to a Los Angeles family is finalized
The club announced Thursday that Lauren Leichtman will serve as the club’s new NWSL Governor, while her son, Zachary Leichtman-Levine, will serve as the new NWSL Alternate Governor. The Wave’s ...
The New York Times19d
NWSL, Tiffany & Co. unveil redesigned Shield, MVP awards: ‘The most majestic, iconic trophies’
The NWSL and luxury brand Tiffany & Co. unveiled a new NWSL Shield and refreshed MVP trophy Wednesday, as part of the pair’s year-old and ongoing collaboration to overhaul the league’s end-of ...
ESPN27d
Inside the NWSL's new CBA: Free agency, revenue sharing, more
They also clearly answer a yearslong dilemma that NWSL brass has grappled with: Is the NWSL competing with other American leagues, or the rest of the soccer world? The answer is affirmatively the ...
Yahoo! Sports17d
NWSL’s Angel City Fined $200K, Execs Suspended in Salary Cap Flap
As a result, the NWSL wrote in a statement that the team exceeded the salary cap by about $50,000 for four weeks in 2024—an amount that totaled $200,000. A representative for Angel City has thus ...
The Boston Globe5d
Boston’s NWSL team, BOS Nation FC, ditches ‘Too Many Balls’ promotional campaign after backlash
“We are proud to be part of the most inclusive sports league in the world and are committed to upholding the unifying values that define the NWSL and our club. Thank you to all who have held us ...
ESPN25d
NWSL's Red Stars sign USA goalkeeper Alyssa Naeher through '25
Naeher's previous contract was set to expire following this NWSL season. She was among more than 100 impending free agents who became eligible to negotiate with other NWSL teams on Sept.
Awful Announcing5d
NWSL’s BOS Nation FC abandons ‘Too Many Balls’ website and shirts after criticism
The latest example comes via BOS Nation FC, the newly unveiled branding of an NWSL expansion team set to begin play in Boston in 2026. But while that name itself has taken plenty of criticism ...