Gen Z believe that the retirement age should be around 61 years old, while the current U.S. average is between 64 and 66.

It’s clear that young people, zoomers and millennials, in particular, are less hooked on the world’s oldest and most widely used drug than members of previous generations were at our age. Gen Z’s ...

While Betas will grow up in a world of seamless integration with artificial intelligence, they may also see a pullback in digital dependence. Mark McCrindle, the Australian-based demographer who first ...

Fact checked by Katie Reilly Generation Z is rewriting the rules of investing. Out are the days of waiting until your 30s to ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 2 hours 3 min ago By Ad Age and Creativity Staff - 3 hours 56 min ago By Ad Age Staff - 4 hours 7 min ago By E.J. Schultz - 5 ...

By the end of 2025, there will be 18 million more Gen Z and millennials in the workforce than all other generations combined.

These mental health confessions are taking over TikTok. That's because Gen Z uses humor as a way to cope with mental health ...

So, why is Gen Z willing to spend so much on what is arguably a Millennial band ... with Coldplay’s music resonating across various age groups," Anil Makhija, chief operating officer for ...

With Gen Z fighting its bad rep, hiring managers said the generation they expect to hire most in the upcoming years is millennials ... that famously came of age during the pandemic and missed ...