The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with fashion shows, ...

With similar ingredients and skincare routine, let’s see whether Korean or Japanese skincare is better for Asian women.

Two K-beauty experts weigh in on the Korean skincare trends to know in 2025—plus, the products you can shop now.

Obsessed with Korean Makeup Trends: Effortless Beauty Goals! There are over 10,000 species of birds in the world. Some, like ...

Korean skincare has garnered international attention for its innovative products and detailed, multi-step routines that ...

New year...brand new look? Prestige Singapore's digital editor Candice Chua heads down to JUNGSAEMMOOL's flagship store – a ...

Birdview Co., Ltd. (Co-CEOs: Woong Lee and Kyungil Kim), the operator of the beauty platform hwahae, announced that its ...

Data from Mintoiro shows ultra-colorful and quirky makeup brands — like Korea's Fwee and China's Flower Knows — are trending ...

South Korea's cosmetic exports topped $10 billion in 2024, driven by the global popularity of K-beauty. China, the US, and ...

Here’s everything you need to know about Erborian's BB/CC products and why they’re adored by beauty lovers and experts alike.

This milestone comes 12 years after exports first surpassed US$1 billion in 2012. Read more at straitstimes.com.

Tried-and-true ingredients combine to power these toner pads—rose water boosts the moisture barrier, hyaluronic acid provides ...