Gen Z believe that the retirement age should be around 61 years old, while the current U.S. average is between 64 and 66.

Gen Z isn't drinking less because we aren't 21. Zoomers' hesitancy to drink likely has something to do with our preoccupation with mental health.

Those aged 18 to 28 were also more inclined to consider concealing one's finances as bad, if not worse, than actual cheating.

These mental health confessions are taking over TikTok. That's because Gen Z uses humor as a way to cope with mental health ...

By Jack Neff - 12 min 4 sec ago By Erika Wheless - 1 hour 12 min ago By Pete Blackshaw - 4 hours 42 min ago By Gillian Follett - 4 hours 42 min ago By E.J. Schultz - 5 hours 12 min ago By Ad Age ...

By the end of 2025, there will be 18 million more Gen Z and millennials in the workforce than all other generations combined.

With Gen Z fighting its bad rep, hiring managers said the generation they expect to hire most in the upcoming years is millennials ... that famously came of age during the pandemic and missed ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 2 hours 3 min ago By Ad Age and Creativity Staff - 3 hours 56 min ago By Ad Age Staff - 4 hours 7 min ago By E.J. Schultz - 5 ...

Millennials and Generation Xers want to transfer ... sometimes to the detriment of their own finances. Gen Z wants an inheritance. Good luck with that, say their boomer parents If nothing else ...