Gen Z isn't drinking less because we aren't 21. Zoomers' hesitancy to drink likely has something to do with our preoccupation with mental health.

Born from 1997 to 2012, Gen Z entered the financial world earlier than their predecessors. They are 45% more likely to start investing by age 21 than millennials were. But it’s not just their early ...

Those aged 18 to 28 were also more inclined to consider concealing one's finances as bad, if not worse, than actual cheating.

Some reasons why Gen Z Americans are opting out of having children in 2025. Why young Americans don't want to have children anymore.

Are you a print subscriber? Activate your account. By Ewan Larkin - 2 hours 3 min ago By Ad Age and Creativity Staff - 3 hours 56 min ago By Ad Age Staff - 4 hours 7 min ago By E.J. Schultz - 5 ...

Collectively, millennials are now worth about $15.95 trillion, up from $3.94 trillion five years earlier, according ...

The results of a new survey show that over two in five Americans (44%) would consider using artificial intelligence to create ...

Lunar New Year festivities are upon us with an estimated 2 billion people worldwide set to celebrate with the exchange of traditional hongbao red packets While traditional customs remain strong many i ...

Forget about Gen Z, Generation Alpha is the new demographic on the style rise. Leading the charge at just 11-years-old, Kim ...