Court sports shined on football's biggest day, from an unexpected halftime show appearance...to Elmo talking tennis...to pickleball hustling from Catherine O’Hara and William Dafoe.

Appearing in the Super Bowl for the first time since 1998, Nike featured its top women star athletes in its commercial. Caitlin Clark, Sha'Carri Richardson, A'ja Wilson, Sabrina Ionescu, Jordan Chiles ...

The Philadelphia Eagles steamrolled the Kansas City Chiefs for a decisive victory in Sunday’s Super Bowl, but the battle for ...

Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

It’s here at last, the national holiday when we’re forced to sit through football in order to watch our beloved ads. For the 13th straight year, Yahoo Sports’ Jay Busbee and Ian Casselberry are here ...

Reigning Rookie of the Year Caitlin Clark, for example ... As CNBC's Jessica Golden pointed out, female professional pickleball players are now averaging $260,000 per year, further highlighting ...

Stella Artois, the NFL and Novartis also got plenty of love, as most advertisers relied on humor and nostalgia.

Fresh off winning a championship with the New York Liberty, Sabrina Ionescu has emerged as one of the top stars in the WNBA.

The return to the safe, nostalgic ground of Clydesdales in abundance and nary a transgender influencer in sight embodies the ...

The Philadelphia Eagles dominated on the field, while laughter dominated the commercials in this year’s Super Bowl.

Whether it was the redesign of the score box, Kendrick Lamar’s halftime show or Taylor Swift’s attendance, viewers had a lot to say about the big game online.