This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year.

Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join WARC's Lena Roland to discuss the JWT's Planning Guide's continuing ...

This report highlights key findings from WARC’s annual survey of strategists worldwide and also unpacks three key themes considered pivotal to the future of strategy. Strategy’s positive impact can be ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

Identifies five trends that will shape marketing strategies of the alcoholic drinks sector in the coming year.

The weather may not have played ball, but out-of-home (OOH) has enjoyed a sizzling summer nevertheless thanks to the Olympics, Euros, Wimbledon, British Grand Prix, Glastonbury and more. This makes it ...

Why is this work relevant for Creative Effectiveness? This work is relevant for creative effectiveness because it shows that purpose can drive brand growth and grow sales at a time when purpose ...

Looks at how Mars Petcare, a unit of Mars Inc., is leveraging three principles to help inform its marketing strategy. Mars Petcare bases its marketing on the principles of long-term thinking, valuing ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Just five years ago, the idea that businesses owe more to society than fatter shareholder wallets was uncontroversial. Consumers, investors, and executives seemed to agree that corporations should ...