An omni-channel marketing strategy—one that integrates platforms ranging from social media to search, audio, BVOD and ...

IPG Mediabrands has won Volvo’s media account, with reported global ad spend of $US500 million. “Excited to welcome Volvo to ...

The five Test series attracted an average total TV audience of just over 1 million, up 39% on the 2023-24 summer.

Creative and social media agency The Content Works has been appointed to the L'Oréal Groupe agency village after a ...

Elon Musk, the world’s richest man and increasingly an important figure in the new administration of US president-elect ...

Independently owned creative agency 72andSunny has appointed Wesley Hawes chief creative officer. He will spearhead the ...

Outdated Training Data: OpenAI's GPT-4 is trained periodically, with the latest training data extending only up to April 2023 ...

BMF, Clemenger BBDO, Ogilvy, TBWA, Laundry Lane, VMLY&R, Carbon Media and The Monkeys all took a share in federal government ...

Christmas advertising was all round a success, with many brands delivering some of the best results we’ve seen in a decade.” ...

Former Seven West Media CEO James Warburton's final year pay was $1.2 million, down from the previous year's $1.3 million.

Out-of-home (OOH) agency Revolution360 has teamed up with Cricket Australia to promote the upcoming Women’s Ashes series with an outdoor activation in the sporting precinct of Melbourne.