With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing ...

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

With brand marketing only increasing in focus in B2B, interest in podcasts, influencer tie-ups and social video is set to ramp up over the next 12 months.

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

From startups recruiting generalists to corporates hiring specialist expertise, marketing teams may differ by size or ...