From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

We end the year with the inaugural Marketing Week podcast quiz and a look back at the biggest stories of 2024.

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

Celebrating its 50th anniversary, Baileys is looking to drive salience despite being one of the most well-loved spirits ...

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing ...

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.

In another turbulent year for the marketing industry, we look at the people and organisations focused on driving change.