Major League Soccer kicks off its 30th season Saturday. Why it matters: Soccer's popularity and ticket prices are growing as the 2026 World Cup approaches. Case in point: The average ticket price for MLS regular-season games has increased by 60% compared to the 2024 regular season,

Here is a look at the Major League Soccer 30 teams kits for the 2025 season: Atlanta United FC's new the Connector Kit will feature the classic red and black stripes, along with a gold crest. "The Heartbeat of Austin" kit is inspired by fan culture and features a vibrant green color.

Cincinnati spent $16.2 million to acquire the forward from Cercle Brugge in November. The 23-year-old Denkey, who is from Togo, was the top scorer in the top Belgian league in the 2023-24 season with 27 goals. He signed a designated player contract with Cincinnati through 2028 with an option for 2029.

While the main attraction is still Lionel Messi, it’s perhaps fitting that for Major League Soccer’s 30th season the league is welcoming its 30th team. San Diego FC is among the teams to watch this year,

It makes sense that MLS teams were active globally during FIFA's winter transfer window, because it occurs in the MLS offseason when clubs are busy building rosters. However, some international clubs in the thick of their seasons may be unwilling to part with players — which has helped spur increasing calls to shift the MLS season.