Blue Origin will try, try again to launch its heavy-lift New Glenn rocket to orbit for the first time — if the Florida weather cooperates.

Amazon founder Jeff Bezos (and many others) posted pics of Blue Origin’s New Glenn rocket, named for astronaut John Glenn, on social after liftoff.

Jeff Bezos' Blue Origin loaded its New Glenn rocket with propellants on Thursday morning for its debut launch from Florida, its second attempt this week to get the rocket into space and rival SpaceX in the satellite launch market.