Apple’s longest immersive video yet sets a new bar for the format.

If The Weeknd wasn’t enough to convince you to pick up Apple’s $3,499 headset (or at least stop by an Apple Store to try one ...

For Metallica and Vision Pro fans, the new immersive video is good news. Still, if you happen to be a Metallica fan without a ...

Apple announced it’s releasing an immersive concert experience from Metallica, landing exclusively on Apple Vision Pro this ...

Apple brings Metallica’s M72 World Tour to your living room with an immersive concert experience on the Vision Pro.

Apple is reportedly giving iOS 19 a visionOS-inspired design makeover, and a leak might have shown us what it will look like.

Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was ...

One of the world's best-selling rock bands partnered with Apple to create an immersive film that gives you a front-row ...

Fans can get a free preview at the Jewel Changi Airport, Orchard Road and Marina Bay Sands Apple Stores. Read more at ...

Apple is shifting focus back to Tim Cook's initial vision for lightweight AR glasses after the Vision Pro's commercial ...

but it's the new iOS app that might turn heads The Apple Vision Pro’s Ultrawide Mac Virtual Display is something you have to see to believe The cameras were also set up backstage and inside the ...