"Marketers still apply performance marketing KPIs to podcast ads, but it’s a different medium," Next Broadcast Media's Suzi Kuban said.

With 46% of weekly listeners purchasing products or services based on podcast ads, the medium’s influence is undeniable. Statista projects that podcast ad spend will hit $3.9 billion by 2026 ...

We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.

Triton Digital is implementing its Sounder solution across Audioboom’s podcast network in a partnership expansion.

Podcasts are transforming how Americans consume news, offering on-demand access to trusted voices and in-depth analysis. As traditional news formats ...

Spotify Premium subscribers who pay for ad-free listening are getting advertisements. Here's what's going on and what you can do to try and stop it.

This integration into daily life gives audio a distinct advantage over visual ad formats. Unlike video (or even print), which ...