Super Bowl, Lionel Messi and MLS

Lionel Messi, Apple launch MLS ad after Super Bowl: 'When football ends, fútbol begins'
Lionel Messi, the Inter Miami star and Argentine World Cup champion, was featured in a post-Super Bowl film by Apple TV on Sunday night
Messi stars in post-Super Bowl ad promoting new MLS season
Lionel Messi stars in a post-Super Bowl commercial for Apple TV, promoting the start of the new Major League Soccer (MLS) season which kicks off on February 22.
Messi at Super Bowl 59 with his sons, who have picked sides. See the jerseys they wore
Who is Lionel Messi rooting for in Super Bowl 59? Chiefs or Eagles? His sons might have the answer on jerseys they wore to the big game in New Orleans
See what's 30% higher in Ohio because of MLS superstar Lionel Messi
Messi jersey sales in Ohio were 30% higher in 2024 than 2023, MLS noted. So, Messi's move to the United States continues to stir fans and promote the growth of soccer. Messi again was ranked No. 1 for the top-selling jersey in 2024, and his teammate, Uruguayan superstar Luis Suárez, ranked No. 2.
3 Reasons Messi’s Apple TV Super Bowl Ad Worked So Well
The ad received mostly positive reviews from longtime MLS followers, which is a departure from much of the early Apple TV era.
Apple Promotes MLS Season Pass: 'When Football Ends, Fútbol Begins'
Just minutes after Super Bowl LIX ended on Sunday, Apple shared a short video promoting its MLS Season Pass subscription service. Whether you
How Messi is breaking norms for MLS teams beyond Inter Miami
Only Messi mania can explain MLS teams moving regular-season games to bigger venues or apologizing for an opposing player not ...
Lionel Messi Contract: Details, Duration and What It Means for Inter Miami
Messi joined Inter Miami midway through the 2023 season in June, signing a contract that would keep him at the club until the ...
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Inter Miami is not the most in-demand MLS team anymore
Two years after soccer legend Lionel Messi joined Inter Miami CF, his impact on American soccer culture continues to be felt.
MLS fans want to see this club more than Messi, Inter Miami in 2025. What you need to know
Columbus Crew is the most in-demand MLS team for ticket sales on StubHub, taking the top spot from Inter Miami, the ticket ...
8 times Lionel Messi proved he is still the face of soccer in Miami and across world
Lionel Messi continues to solidify his position as the face of soccer through record-breaking performances, groundbreaking ...