Two K-beauty experts weigh in on the Korean skincare trends to know in 2025—plus, the products you can shop now.

Here’s everything you need to know about Erborian's BB/CC products and why they’re adored by beauty lovers and experts alike.

With similar ingredients and skincare routine, let’s see whether Korean or Japanese skincare is better for Asian women.

Sohn Dae-hyun has been playing a pivotal role in spreading the beauty of najeon chilgi. The 76-year-old artisan has been ...

Data from Mintoiro shows ultra-colorful and quirky makeup brands — like Korea's Fwee and China's Flower Knows — are trending ...

hwahae introduced its English-language website in November 2024 to enhance accessibility for global users amid growing ...

Tried-and-true ingredients combine to power these toner pads—rose water boosts the moisture barrier, hyaluronic acid provides ...

Korean skincare has garnered international attention for its innovative products and detailed, multi-step routines that ...

The Ministry of Food and Drug Safety will significantly expand the scale of cosmetic purchases and inspections from 110 cases ...

A Korean makeup artist's viral video revealing the reality of "glass skin," showing the difference between natural skin and a filtered appearance, went viral.