HiSmile, an online direct-to-consumer brand specializing in brightly colored toothbrushes and equally eyeball-catching flavored toothpaste, is now making a Simpsons-themed toothbrush. While I ...

it’s becoming harder to choose between dentist-adored drugstore diamonds like Crest and Colgate and more boutique-y tubes brought to you by brands like Hismile and Cocofloss. The truth is ...