Greg Norman has been the face of LIV Golf since the controversial rival golf tour came into being nearly three years ago. But Norman could see his role diminish

Saudi Arabia’s Public Investment Fund, which bankrolls LIV Golf, has hired a London-based firm to find a new chief executive officer to replace Greg Norman. According to one source with the league, Norman will remain part of the senior leadership team and would maintain a role similar to a commissioner.

Greg Norman, the controversial CEO of LIV Golf, will transition to a new role with the league, per a Sports Business Journal Report.

Greg Norman is set to be replaced as CEO of LIV Golf, two years after Jon Rahm claimed the Australian may need to step aside to help rebuild relationships in the sport

Sources close to LIV Golf’s Saudi Arabia’s Public Investment Fund, which backs LIV financially, has contracted London-based Odgers Berndtson for the search to find a replacement for the CEO role which Greg Norman currently holds.