GM ditches failed Ultium battery branding
GM ditches failed Ultium battery branding as its EV sales soar
GM says it's time to embrace new cell formats and chemistries.
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting the brand. The company said the batteries and technologies will remain but the name "Ultium" will not.
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
GM To Drop Ultium Brand For EV Batteries And Motors
It looks as though GM will give the Ultium brand the boot as it relates to the company's proprietary EV battery and EV drive motor technologies.
GM Remains All-In on EVs but Will Ditch ‘Ultium’ Name
Chevy Bolt will be priced slightly higher than the last model, while 2027 PHEVs will be a bridge to emissions compliance.
GM announces it will stop using ‘Ultium’ name for EV batteries after marketing for years
General Motors announced it will stop using the name “Ultium” for its electric vehicle (EV) batteries and technology during its investor day event Tuesday, according to multiple media sources.
GM is ditching its one-size-fits-all Ultium battery system and adopting other cell formats
GM is charting a course away from its Ultium battery system. The company is dropping that standardized approach in favor of a wider range of battery cell chemistries and physical formats. The automaker had hoped that,
GM Tweaks Battery Strategy, Downplaying Much Ballyhooed Ultium Lithium-Ion Branding
GM's electrification strategy faces challenges, with slower BEV demand, battery issues, and a shift in battery technology.
GM is investing almost $1 billion to ensure its access to a key mineral for EV batteries
General Motors (GM) is increasing its investment in a Nevada lithium mine and its operator to almost $1 billion as it looks ...
GM, Foxconn To Swap Out Imports To Mexico For Local Production
Amid plans of swapping out imports to Mexico, GM is also focusing on the development of betterment of electric vehicle ...
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GM expects lower EV losses in 2025, will drop Ultium name
General Motors said at an Oct. 8 investor day that it expects to build roughly 200,000 EVs this year as it targets ...
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GM abandons Ultium brand name, shifts to tailored battery solutions
General Motors (GM) is set to abandon the Ultium brand name for its EV batteries and technologies, signaling a shift in its ...
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GM Is Rebranding the 'Ultimum,' Tech Set To Receive New Name
General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...
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GM's New Silverado HD ZR2 Is Ready For War
GM Defense started with a Chevrolet Silverado 2500HD ZR2. That's the off-road version of Chevy's HD pickup, the one that ...
GM's Bolt EV to make epic comeback next year, multiple models teased
GM President Mark Reuss confidently stated at the company's recent Investor Day that the "2026 Bolt will offer the same value ...