The Frito-Lay brand says storytelling, not tariffs, prompted the switch from a Canadian theme to a Taika Waititi heartland ...

Academy Award-winner Taika Waititi directed the 2025 Lay's Super Bowl commercial, celebrating the farms that grow potatoes for the company's chips.

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay ...

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

PepsiCo PEP-0.53%decrease; red down pointing triangle recorded a higher quarterly profit despite a small drop in revenue as volumes in its main North American segments declined. The Purchase, N.Y ...

PepsiCo made key strategic changes to its snack business Frito-Lay North America owner of popular products like Lays, Cheetos ...

For the quarter that ended Dec. 28, volumes for PepsiCo’s Frito-Lay business in North America ... that it didn’t already own from its joint venture partner. “There are consumers looking ...

Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others ... on Fox and via the free livestream on Tubi. Demand for ad space was robust this year, said Mark Evans, executive ...

PepsiCo recorded a higher quarterly profit ... Volumes were down in the company's Frito-Lay and Quaker Foods segments in North America, and flat for its North American beverages business and ...