When the downtown ballpark opened in 2000, it was named Enron Field after the Houston-based energy company. The name was changed after Enron collapsed because of a book-cooking scandal.
HOUSTON (AP) — The Houston Astros’ home will get a new name on Jan. 1, becoming Daikin Park under an agreement through the 2039 season the team announced Monday. The stadium opened as Enron ...
It was dubbed Enron Field in a 30-year, $100 million naming rights deal when it opened in 2000. When Enron imploded amid its massive accounting scandal in 2001, Coca-Cola swooped in and took over ...
Salter, Malcolm S. "Innovation Corrupted: The Rise and Fall of Enron (A)." Harvard Business School Case 905-048, December 2004. (Revised October 2005.) ...