Blue Origin, the rocket company Amazon billionaire Jeff Bezos founded, notched one of the most substantial successes in its history on Thursday: sending a rocket to orbit.

Jeff Bezos’ Blue Origin launches New Glenn rocket on second attempt - New Glenn rocket is widely seen as a competitor to Elon Musk’s SpaceX technology

Founded 25 years ago by Bezos, Blue Origin has been launching paying passengers to the edge of space since 2021, including himself. The short hops from Texas use smaller rockets named after the first American in space, Alan Shepard. New Glenn, which honors John Glenn, is five times taller.