The best K-beauty products of 2025 come from trusted, high-quality brands like Soon Jung, Peach Slices and Peach & Lily (Amazon) ...

Two K-beauty experts weigh in on the Korean skincare trends to know in 2025—plus, the products you can shop now.

Tried-and-true ingredients combine to power these toner pads—rose water boosts the moisture barrier, hyaluronic acid provides ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more We all go to Sephora for anything related to skin care and makeup — it's like the Amazon of beauty.

Even more importantly, you must anticipate and lead them to the products ... what K-beauty [is] all about, educate consumers on the unique trends coming out of Korea, bring them best-in-class ...