If you were annoyed by Prime Video forcing ads on you, then you'll really be annoyed when next year rolls round because there are three new types of adverts being added to the service, including carousel ads, pause ads and trivia ads – and your Fire TV will not be spared.

Amazon Prime was a latecomer to experimenting with an ad-based platform. Rival Netflix introduced advertising for its cheapest subscription in 12 markets in November 2022. Its $6.99-per-month “Basic with ads” plan offered 720p video without offline downloads and came with some content limits.

Viewers of Prime Video streaming platform in India will have to brace for interruptions from advertisements during shows and movies starting next year as parent Amazon.com Inc. seeks to fund content investments in a fast growing and fiercely competitive market.

Amazon currently includes ads on Prime Video in the US, the UK, Australia, Austria, Canada, France, Germany, Italy, Mexico and Spain, and gives viewers in those countries the option to pay to continue receiving an ad-free feed.

Prime Video subscribers have a unique ability to build and curate a streaming lineup that works for them with Prime Video Channels add-ons — and as of yesterday, Apple TV+ is joining the ranks of streaming services you can add.

Amazon has announced that Prime Video will begin incorporating limited advertisements in India starting in 2025.

Amazon Ads is expanding Prime Video's limited advertisements to new markets in 2025, including Brazil, India, Japan, the Netherlands and New Zealand. The move, which was announced during the tech giant's unBoxed 2024 event,