Uber execs recently met with advisors to discuss whether an Expedia deal could happen and how it might be structured, The Financial Times reported.

Uber is reportedly exploring the idea of purchasing Expedia, one of the largest travel booking companies in the world, according to the Financial Times. Expedia, which is valued at $20 billion and which reported its highest-ever annual revenue in 2023,

Expedia named Thumu CTO amid reports that ride-hailing giant Uber has considered acquiring Expedia. Uber has already expanded beyond its core business and into services like food delivery and advertising, and an acquisition of Expedia would further broaden Uber's reach.

Expedia (EXPE) stock is climbing Thursday morning after a report that Uber (UBER) has looked at buying the travel booking company in what would be its largest acquisition yet.

Key Takeaways Expedia shares rose Thursday morning following a report that Uber Technologies has explored acquiring the travel booking company.An acquisition of the travel booking giant would help Uber's efforts toward becoming a "super app,

Uber was originally presented with the idea by a third party, per the report. It reportedly then reached out to advisers. One of the areas it was looking at was how to deal with the fact that CEO Dara Khosrowshahi is a non-executive director at Expedia,