The revenue from the ready-to-drink business of TCPL, the Tata Group FMCG arm, declined 11% to Rs 154 crore in the September ...

The Mukesh Ambani-owned company is also planning to implement a pricing strategy and higher margins for retailers.

Reliance's pricing strategy has always played a pivotal in company’s grand success and forced brands like Tata to reconsider ...

Reliance's pricing strategy has been key to its massive success, prompting companies like Tata to rethink their tactics.

Mukesh Ambani-led Reliance Industries is set to shake up India’s Rs 38,000-crore beverage industry with the relaunch of Campa ...

India's $4.6 billion soft drink market has long been dominated by Coca-Cola and PepsiCo, but Reliance's entry is now causing ...

Tata Consumer Product Ltd (TCPL) revenue from its ready-to-drink business declined 11 per cent in the September quarter owing ...

Campa Cola's aggressive pricing strategy has forced Tata Consumer Products to reduce prices on its Tata Gluco Plus beverage, ...

Reliance acquired this brand from a Pure company in August 2022 for Rs 22 crore.

Reliance's pricing strategy has always played a pivotal in company’s grand success and forced brands like Tata to reconsider ...