Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto ...

The big blue bird logo, nicknamed "Larry," from the old Twitter San Francisco headquarters is up for auction after Elon Musk ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

Harris and Sasser aren’t game-changing assets, but with the Celtics possessing two elite superstars in Jayson Tatum and ...

Jayson Tatum led the Celtics in scoring as the Celtics pulled away in the fourth quarter for a 103-91 win over the Heat.

In the offseason, the Celtics could attempt to strengthen their bench and remove stress from Jayson Tatum and Jaylen Brown by ...

Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — ...

Do we spot a bit of a rivalry brewing between Converse and New Balance? Here's the 411. On Wednesday night, shortly after the ...